Behind Selling was born from a simple frustration: creating consistent, high-quality B2B content shouldn't be this hard.
It started with staring at a blank LinkedIn post for 45 minutes.
As B2B professionals, we knew that content was the key to building authority and generating leads. But between client calls, meetings, and actual work, finding time to consistently create engaging content felt impossible.
We tried everything. Generic AI tools produced robotic content that didn't sound like us. Content agencies were expensive and still needed constant direction. Hiring writers meant endless back-and-forth to capture our voice.
So we built something different. Behind Selling uses AI that actually learns your voice — not just your industry, but the way you write. Your tone. Your style. Your perspective.
The result? Content that sounds like you wrote it, in a fraction of the time. Our users go from staring at blank screens to publishing 5x more content, with engagement that actually grows their business.
We believe everyone has expertise worth sharing. We're here to help you share it.
AI should amplify your unique perspective, not replace it with generic fluff. Your expertise deserves better than cookie-cutter content.
Creating quality content faster isn't cheating — it's smart. Your ideas deserve to reach your audience, not die in your drafts folder.
We're not here to help you fake expertise. We help real experts share their real knowledge in a way that actually connects with people.
Every feature we build is informed by real B2B content creators. We use Behind Selling ourselves, every day.
A small team obsessed with making B2B content creation effortless.
Join thousands of B2B professionals who are already creating better content, faster.